{"id":4055,"date":"2025-05-23T21:25:16","date_gmt":"2025-05-23T21:25:16","guid":{"rendered":"https:\/\/www.nicholls.edu\/maco\/?p=4055"},"modified":"2025-06-10T21:26:24","modified_gmt":"2025-06-10T21:26:24","slug":"marketing-specialist-2","status":"publish","type":"post","link":"https:\/\/www.nicholls.edu\/maco\/2025\/05\/23\/marketing-specialist-2\/","title":{"rendered":"Marketing Specialist"},"content":{"rendered":"\t\t
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Louisiana SPCA | New Orleans<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tApply<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Specialist oversees and executes the Louisiana SPCA\u2019s marketing strategies to advance specific fundraising, programs\/services and initiatives. The Marketing Specialist is responsible for shaping campaigns, creating the campaign collateral, and driving the execution of the campaigns across all platforms. \u00a0<\/p>

The Marketing Specialist\u2019s success leads to:<\/p>

Key Roles<\/strong><\/p>

  1. Website management<\/li>
  2. Email marketing\u00a0<\/li>
  3. Online fundraising<\/li>
  4. Graphic design and creative support<\/li><\/ol>

    Organizational Alignment<\/strong><\/p>

    At the Louisiana SPCA, we make a difference in the lives of people and pets because we believe everyone deserves a humane community. \u00a0We protect, promote and advocate for the wellbeing of companion animals in Louisiana. \u00a0Our team members are compassionate towards people and pets, adaptable, creative problem solvers, inclusive and humbly confident.<\/p>

    Position Summary<\/strong><\/p>

    The Marketing Specialist supports the organization\u2019s digital communications and fundraising strategy with a primary focus on website management, email marketing, online fundraising, and graphic design. This creative and tech-savvy team member ensures our digital presence is on-brand, compelling, and effective in connecting people to our mission.<\/p>

    Key Responsibilities<\/strong><\/p>

    Website Management<\/strong><\/p>

    • Maintain and update website content\u00a0<\/li>
    • Ensure website is current, user-friendly, and aligned with branding guidelines<\/li>
    • Collaborate with vendors or IT support for technical updates or improvements<\/li>
    • Monitor website performance (traffic, clicks, conversions) and suggest improvements<\/li><\/ul>

      Email Marketing<\/strong><\/p>

      • Design and send email campaigns using platforms like Mailchimp<\/li>
      • Segment audiences for targeted messaging (donors, adopters, clinic clients, volunteers, etc.)<\/li>
      • Track performance metrics (open rates, click-throughs, conversions) and optimize content accordingly<\/li><\/ul>

        Online Fundraising<\/strong><\/p>

        • Build and update landing pages, donation forms, and online campaigns<\/li>
        • Support annual giving, monthly donor programs, and urgent\/emergency appeals<\/li>
        • Collaborate with the Development team to align fundraising messaging and goals<\/li><\/ul>

          Graphic Design & Creative Support<\/strong><\/p>

          • Design digital and print materials, including flyers, social media graphics, e-newsletters, and ads<\/li>
          • Ensure all creative work aligns with brand standards and tone<\/li>
          • Assist with visual content creation for campaigns, storytelling, and donor communications<\/li>
          • Keep digital asset library organized and accessible for team use<\/li>
          • Ensures branding is aligned throughout all digital content and provides updates when necessary<\/li>
          • Designs visual communication components for newsletters, donor touchpoints, marketing campaigns, graphics, blogs, and other internal and external communication pieces.<\/li>
          • Creates brand-specific compelling content, including language and visuals, that resonates with diverse audiences on social platforms to build relationships and improve engagement.<\/li><\/ul><\/div>
            \u00a0<\/div>

            Requirements<\/strong><\/u><\/p>

            Physical Requirements:<\/strong><\/p>

            • Must be able to lift at least 50 pounds; push and pull heavy objects; bend, twist, reach; perform strenuous physical activities including frequent walking and running, standing, bending, and stooping.\u00a0<\/li>
            • Should not be allergic to animals or nuts; must be able to work around all animals and nut products.<\/li>
            • Must be able to work with industrial strength cleaners and disinfectants.<\/li><\/ul>

              Qualifications<\/strong><\/p>

              • Bachelor\u2019s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience)<\/li>
              • 2\u20134 years of relevant experience in nonprofit or mission-driven marketing<\/li><\/ul>

                Working Conditions:<\/strong><\/p>

                • Works in areas with high noise levels\u00a0<\/li>
                • Potentially subject to animal bites and scratches<\/li><\/ul>

                  Pay rate range:<\/strong>\u00a0$17.00 – $22.50\/hour based on experience<\/p>

                  Benefits include but not limited to:<\/strong><\/p>

                  • Health Insurance, Life Insurance, 401K match<\/li>
                  • Qualification and assistance for Public Service Loan Forgiveness<\/li>
                  • PTO and paid holidays<\/li><\/ul><\/div>
                    Salary Description<\/div>
                    $17.00 – $22.50<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWednesday, March 12\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                    Louisiana SPCA | New Orleans Apply Marketing Specialist oversees and executes the Louisiana SPCA\u2019s marketing strategies to advance specific fundraising, programs\/services and initiatives. The Marketing Specialist is responsible for shaping campaigns, creating the campaign collateral, and driving the execution of the campaigns across all platforms. \u00a0 The Marketing Specialist\u2019s success leads to: Key Roles Website […]<\/p>\n","protected":false},"author":33,"featured_media":4039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,63],"tags":[],"class_list":["post-4055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jobs","category-new-orleans"],"yoast_head":"\nMarketing Specialist - Department of Mass Communication (MACO)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nicholls.edu\/maco\/2025\/05\/23\/marketing-specialist-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Specialist - Department of Mass Communication (MACO)\" \/>\n<meta property=\"og:description\" content=\"Louisiana SPCA | New Orleans Apply Marketing Specialist oversees and executes the Louisiana SPCA\u2019s marketing strategies to advance specific fundraising, programs\/services and initiatives. 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