杏吧传媒

Reports To:听Senior Vice President of Marketing听

Exempt/Non-Exempt:听狈辞苍-贰虫别尘辫迟听

The Baton Rouge Area Chamber (BRAC) Director of Content & Digital Communications leads and executes the production, editing, and strategic alignment of all organizational communications, including digital and print materials, social media, media relations, and speeches.听

Responsibilities听

Social Media Management 鈥� 40%听

• Develop and maintain annual content calendar for BRAC and Better in BTR social media accounts including Facebook, X, LinkedIn, Instagram and TikTok听

• Design compelling images, graphics, and basic videos optimized for various social media platforms听

• Collaborate with design team for more complex graphic creation听

• Post content and images according to schedule听

• Monitor social media communities and implement digital audits to develop, track, and report on KPIs and strategy recommendations听

• Engage with partner accounts and posts on behalf of BRAC and Better in BTR as appropriate听

• Maintain expertise in social media marketing techniques and economic development best practices and serves as resource for BRAC staff听

Content Development & Management 鈥� 40%听

• Develop and create a variety of engaging content formats including social media posts (text, image captions, short-form video scripts), website copy (landing pages, news articles, program descriptions), email marketing content (newsletters, announcements), speeches, and presentations听

• Draft and/or edit news releases, event briefings, talking points, and assist the departments in filling out surveys, speech writing, editing copy, etc.听

• Develop and maintain monthly communications calendar, managing email communications, press releases, report releases, etc.听

• Conduct research and interviews as needed to gather information and develop accurate and informative content听

• Serve as an editor for BRAC stakeholder communications as needed, providing guidance, content development, and proofing expertise听

• Maintain and update website content regularly for BRAC and Better in BTR听

Communications Management & Public Relations Duties 鈥� 10%听

• Serve as organization鈥檚 media contact听

• Manage organizational announcements and announcement events with companies, localities/REDOs, and governmental agencies, maintaining clear and regular communication with all stakeholders听

• Manage and monitor press interviews with BRAC staff听

• Monitor regional news articles and forward critical issue articles to BRAC management and other appropriate staff听

Other Duties 鈥� 10%听

• Support department activities as needed (e.g. staffing events)听

• Manage content and assets, in conjunction with other marketing team members听

Qualifications听

• Bachelor鈥檚 degree in marketing, communications, public relations, or related field听

• Minimum 3-5 years of marketing, communications, and/or public relations experience听

• Exceptional written communication skills with a proven ability to produce clear, concise, and engaging content quickly for various digital platforms, including website copy, social media, and email marketing听

• Demonstrated ability to adapt writing style to different audiences and platforms听

• Considerable knowledge of general marketing, social media, collateral development, website management and communications techniques is key听

• Basic understanding of economic development principles and state and local government programs听

• Considerable and successful experience in developing and implementing effective communications strategies听

• Excellent project management and deadline management skills听

• Strong analytical skills for measuring and optimizing marketing effectiveness听

• Ability to lift 30-40 lbs.听

Mission and Values听

BRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.听

BRAC鈥檚 core values:听

• Curious: We courageously step outside our comfort zones.听

• Objective: We base our perspective and policy on unbiased analysis.听

• Optimistic: We shape a future where success is not just achieved but redefined.听

• Effectual: Focused on what we can control and influence, we lead with purposeful action.听

• Collaborative: We believe our strength is in our partnerships.听

• Authentic: We revel in the privilege of doing meaningful work.听

Apply听

To apply for this position, please send your resume and cover letter to info@brac.org with the subject line 鈥淒irector of Content & Digital Communications.鈥�