杏吧传媒

The Marketing Manager reports to the Executive Director.

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The Marketing Manager is responsible for planning, coordinating, and executing marketing initiatives that promote Louisiana鈥檚 River Parishes as a premier travel destination. This role ensures brand consistency, manages digital and traditional marketing efforts, and fosters strategic partnerships to tourism growth and engagement.

Essential Duties and Responsibilities

The听duties and responsibilities listed are intended to outline the general scope of the role. They are not intended to be a complete list of all duties, responsibilities, and/or skills required. Additional duties may be assigned as needed.

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Marketing Strategy & Brand Management

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• 听 听 听 听 听Assist in developing and implementing marketing plans aligned with organizational goals and budget.
• 听 听 听 听 听Manage the execution of marketing campaigns and ensure brand consistency across all materials and platforms.
• 听 听 听 听 听Support brand positioning efforts for Louisiana鈥檚 River Parishes and sub-brands (e.g., Bonfire Country, Andouille Trail).
• 听 听 听 听 听Coordinate with internal teams and external partners to execute marketing initiatives and campaign elements.
• 听 听 听 听 听Conduct basic market research and gather insights to help inform campaign direction and audience targeting.

听Digital Marketing & Content Management

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• 听 听 听 听 听Manage website content, SEO/SEM strategies, and web performance analytics.
• 听 听 听 听 听Lead social media strategy, including content development, scheduling, engagement, and influencer coordination.
• 听 听 听 听 听Create and curate engaging content across platforms, including blogs, photography, video, and newsletters.
• 听 听 听 听 听Maintain a well-organized digital asset library and ensure all content aligns with brand standards.
• 听 听 听 听 听Support digital advertising efforts and track performance metrics.

听Design & Creative Coordination

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• 听 听 听 听 听听Develop and manage comprehensive marketing strategies to promote the River Parishes.
• 听 听 听 听 听听Design or supervise the production of promotional materials, signage, and branded assets.
• 听 听 听Ensure all creative outputs meet brand standards and support marketing goals.
• Coordinate marketing initiatives across print, digital, social, and outdoor media.
• Conduct market research and audience analysis to guide decision-making.
• 听 听 听 听 听听Manage content creation, including newsletters, brochures, and promotional assets.

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Partnerships & Public Relations

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• Collaborate with tourism partners, local businesses, CVBs, and statewide tourism entities.
• Represent the organization at tourism events, trade shows, and collaborative marketing efforts.
• Support public relations activities including press releases, media outreach, and hosted visits.

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Project Coordination & Vendor Collaboration

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• Manage timelines, deliverables, and communication for marketing projects and campaigns.
• Track and report on marketing KPIs, adjusting strategies based on performance insights.
• Maintain and audit digital assets and content libraries.
• Stay current with marketing trends, tools, and tourism industry developments to bring fresh ideas forward and emerging technologies to guide innovation.

Qualifications

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Education & Experience

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• 听 听 听 听 听听Bachelor鈥檚 degree in marketing, communications, tourism, or a related field.
• 听 听 听 听 听听3+ years of experience in marketing, preferably in tourism, digital media, or destination promotion.
• 听 听 听 听 听听Experience managing campaigns, content, and cross-functional teams.

听Skills & Requirements

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• 听 听 听 听 听听Proficient in Microsoft Office Suite and digital marketing tools (Google Analytics, SEO/SEM platforms, CMS, social scheduling tools).
• 听 听 听 听 听听Strong writing with high attention to detail, editing, and storytelling abilities.
• 听 听 听 听 听听Adobe Creative Suite is a plus
• 听 听 听 听 听听Excellent project management and organizational skills, adaptable, and able to manage multiple projects simultaneously with differing deadlines.
• 听 听 听 听 听听A team player with strong interpersonal and communication skills.
• 听 听 听 听 听听Able to work occasional evenings and weekends.
• 听 听 听 听 听听Valid driver鈥檚 license and reliable transportation required.
• 听 听 听 听 听听Must be well-groomed and maintain a professional appearance.
• 听 听 听Must be able to lift up to 25 pounds and transport equipment and materials for work tasks.

Please submit your resume, cover letter, and samples of digital content, no later than 5:29 PM on May 23, 2025.