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Are you interested in working for the fastest growing security company in the area? ABC Fire & Burglar Alarm, LLC is looking forÌýa detail-oriented, creative, and analytically minded Digital Marketing Coordinator. You will be designing, executing & optimizing our digital marketing strategies across multiple platforms.ÌýÌýThe ideal candidate must have a proven track record in executing and reporting on digital marketing campaigns and applied experience in search engine marketing, paid digital advertising, email marketing, and social media management.Ìý This position is in-office Monday – Friday, 8:30am to 5:00pm.

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RESPONSIBILITIES:

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýCreate, design, organize, plan, and post content on all ABC social media platforms consistently

·ÌýÌýÌýÌýÌýÌýSEO & website maintenance

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýKeyword research, maintenance, and expansion

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýSEM across multiple platforms including AdWords and Meta

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýKeyword bid and campaign budget management

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýOptimizing display advertising and paid search campaigns across multiple platforms

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýCreate, analyze and update paid campaigns

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýLanding page optimization and testing

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýReporting and Data Analysis

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýMeasure and report performance of digital marketing campaigns and assess against predetermined goals (ROI and KPIs)

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýEvaluating and reporting on various SEM tactics including paid search, re-marketing, and display advertising

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýCreating, designing, writing and managing email marketing campaigns

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýWrite, post content and maintain the ABC blog as needed

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýAssist with the content and creation of ABC Facebook live videos, LinkedIn live videos and recorded video series

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýSupport graphic design requests for digital and print projects as needed

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýReview new technologies and keep ABC at the forefront of developments in digital marketing

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QUALIFICATIONS:

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýBachelor’s degree in Business Administration, Marketing or a related field

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýMinimum 3 years’ experience in a digital marketing role

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýKnowledge of SEO strategies and tactics

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýPrior experience and strong working knowledge of Google Analytics and Google Ads

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýExperience in setting up and optimizing Google AdWords, paid search and display ad campaigns

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýDemonstrated experience building and executing social media campaigns, including paid social, across major social networks

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýExperience building and monitoring email campaigns using industry tools such as Mailchimp

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýExperience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýData driven and extremely analytical

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýOutstanding communication skills – both verbal and written

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýHighly motivated, resourceful, and self-directed with the ability to multitaskÌý

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýAbility to work in a fast-paced environment

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýWilling to work closely within a team structure

·ÌýÌýÌýÌýÌýÌýÌýÌýÌýAble to problem solve, prioritize tasks and manage time effectively